5.000
people at offline events

  • Client

    Poland SHIOK

  • Type of activities

    Digital promotional campaign for a series of offline events

  • Market

    Singapore

  • About the client.

    Poland SHIOK is a festival organised by the Embassy of the Republic of Poland in Singapore which aims to increase awareness of Polish culture among the local population.

  • Marketing goals.

    • To encourage as many people as possible to participate in the festival, with only a limited budget.

  • Our approach.

    Our client wanted as many Singapore residents as possible to take part in the event, but there was only a limited budget at their disposal to achieve this goal. Taking these two factors into account, we suggested that the funds should not be diluted but instead they should be directed in full towards one main channel – Facebook, which was the medium with the greatest reach among our target group. Rather than setting up a dedicated website, therefore, we created a Facebook event, which also helped to increase the efficiency of the project in financial terms. This then became the landing page for all advertisements and sponsored posts. Since it was a ticketless event, we knew that people would only plan

    to go there just before the actual date so we started an intensive promotional campaign on Facebook two weeks before Poland SHIOK started, which continued right up to the day of the festival. We reached over 700,000 people with these advertisements, and the event itself attracted more than 5,000 visitors. This impressive turnout meant that our services were retained in order to publicise the next edition of the festival.

The client’s opinion

  • I would like to express my enormous gratitude for the support provided by Kerris Group during the second edition of the Poland SHIOK festival in 2018. Your company’s support enabled us to reach over 700,000 people with information about the festival events, which we estimate were attended by at least 5,000 visitors. The Embassy of the Republic of Poland in Singapore is grateful for our cooperation to date, and we remain open to further collaboration in the future.

    Selected activity channels.

    icon-1
    Facebook Ads: post promotion, website promotion (Page post links – images, carousels, video), remarketing.

    Project in figures.

    KPIResults
    Advertising reach700,000 users
    Number of people at offline events5,000
    Image no. 1

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        • KERRIS has been providing us with a wide range of digital media services (PPC + SEO + digital training). In 2018, their actions resulted in a 120.67% increase in the number of students at the Vistula University in comparison to the previous year when we worked with another agency. Since they delivered the results they promised, we plan to continue working with KERRIS for our digital marketing needs in the future.