430
hours spent on the client’s website as a result of marketing activities
  • Client

    Valeo

  • Type of activities

    Image-building campaign

  • Market

    Poland

  • About the client.

    Valeo Service Polska (part of Valeo Group) is a leader in the car windscreen wiper sector.

  • Marketing goals.

    • To increase Valeo’s brand recognition
    • To increase the number of quality visits to their website.
    • To build interest in their product range.
  • Our approach.

    In 2018, Valeo Service decided to increase the online presence of its products and use digital channels to reach potential clients. We carried out a series of workshops with the client, which enabled us to get a full picture of the specifics of their industry, such as the fact that windscreen wipers are a seasonal product where sales are highest in March, September and October. They also helped us to identify their target customers, as a result of which we were able to develop a media plan tailored specifically to their business goals. We started off with a Google Ads campaign (using the Search and Display networks), and this proved so effective that, at the beginning of 2019, the client then extended our cooperation to other channels. As a consequence, we are currently conducting the company’s PPC campaigns (text ads, programmatic advertising and Facebook Ads) and SEO activities, as well as running the Valeo Service fan page on Facebook.

The client’s opinion
  • The programmatic campaign that we carried out together with KERRIS surpassed all our expectations, achieving 1108.98% of ad impressions and 248.82% of ad clicks in relation to our goals. We are currently cooperating on a long-term basis over an even broader scope of activities.

    Selected activity channels.

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    Google Ads: text ads in search engines, remarketing (RLSA – Remarketing Lists for Search Ads).
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    Facebook Ads: post promotion, website promotion (Page post links – images, carousels, video), remarketing.
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    Display & Video 360 (programmatic): banner ads, video, audio.
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    SEO (Search Engine Optimisation).
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    Social Media: Facebook – maintaining the social media profile.
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    Other: WoMM (Word of Mouth Marketing), Content marketing.

    KPIResults
    Impressions31,148,732
    Time spent on the client’s website as a result of marketing activities430 hours
    Image no. 1

    Similar projects.

    207.11%
    increase in ad impressions
    109.56%
    of the target achieved

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      • KERRIS has been providing us with a wide range of digital media services (PPC + SEO + digital training). In 2018, their actions resulted in a 120.67% increase in the number of students at the Vistula University in comparison to the previous year when we worked with another agency. Since they delivered the results they promised, we plan to continue working with KERRIS for our digital marketing needs in the future.