8.96%
micro conversion rate

  • Client

    Capital Service

  • Type of activities

    Digital sales campaign

  • Market

    Poland

  • About the client.

    Capital Service is a company operating in the finance sector since 1999, and the owner of the online loan brand Kredyt OK.

  • Marketing goals.

    To increase the sales of financial products.

  • Our approach.

    Our task was to develop a strategy to maximise the number of customers for our client but without exceeding a defined maximum CPA (cost per acquisition). We began by conducting an activity audit for Capital Service (Google Ads and SEM), which showed that optimisation would allow them to acquire customers more effectively within the same budget.Then, we have prepared a keyword search results analysis related to our client’s financial products, pinpointing, among other things, the days and times when the keywords and phrases we were interested in were most popular. This allowed us to begin programmatic ad buying. In addition, an insight from the client (the fact that customers were more likely to sign agreements in brick-and-mortar branches) helped us to concentrate our advertising activities on target audiences located within 15 km of those branches. These two approaches allowed us to lower the cost of acquiring quality leads.  We have also expanded our activities by placing ads on the local information websites in the cities where the client had branches. We have also used Facebook Ads campaigns, remarketing and advertising services.

The client’s opinion

  • The activities carried out by KERRIS resulted in the acquisition of more than 1,000 sales leads for our online and offline channels. Moreover, the conversion cost per unit was over 30% lower than initial estimates at the beginning of our collaboration.

    Selected activity channels.

    icon-1
    Google Ads: text ads in search engines, remarketing (RLSA – Remarketing Lists for Search Ads).

    Project in figures.

    KPIResults
    Cost of micro conversion (preliminary approval of correctly completed online loan requests):Over 30% lower than initially agreed with the client\n
    Micro conversion rate (preliminary approval of correctly completed online loan requests):8.96%
    Macro conversion rate (online requests verified using the Kontomatik tool and then forwarded for credit analysis):1.95%
    Number of loans sold as a result of the campaign:More than 1,000
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        Have a look at what our clients say about us.

        • KERRIS has been providing us with a wide range of digital media services (PPC + SEO + digital training). In 2018, their actions resulted in a 120.67% increase in the number of students at the Vistula University in comparison to the previous year when we worked with another agency. Since they delivered the results they promised, we plan to continue working with KERRIS for our digital marketing needs in the future.

        • The programmatic campaign that we carried out together with KERRIS surpassed all our expectations, achieving 1108.98% of ad impressions and 248.82% of ad clicks in relation to our goals. We are currently cooperating on a long-term basis over an even broader scope of activities.

        • KERRIS fully meets all our digital marketing needs and also provides support in other areas, such as GDPR. During our long-term cooperation with the agency, our sales department has benefited from the generation of high-quality leads. We know that we can trust them with anything. If we were to look for a digital marketing partner again, we’d call KERRIS first. It’s the type of agency we needed.