intentional interactions
  • Client


  • Type of activities

    Sales campaign (lead generation)

  • Market

    Poland, Germany, Austria, Switzerland, Czech Republic, Russia

  • About the client.

    Poly (formerly Polycom) is a global leader in technological solutions facilitating audiovisual communication.

  • Marketing goals.

    • To develop new digital sales and advertising channels, providing reach to IT managers and directors, as well as senior managers and management boards in companies with over 200 employees.
    • To acquire B2B leads through digital channels in line with a quarterly target.
    • To build awareness of the Poly brand’s products among decision-makers.
  • Our approach.

    Poly had previously conducted SEM activities in conjunction with a foreign agency which serviced all the markets in which the company was present. The client came to the conclusion, however, that in order to achieve better sales results they would have to expand their activities and, therefore, a local partner with in-depth knowledge of the Polish market was needed. Our analysis of their previous strategy revealed that, apart from the fact that too few channels were being used, their materials were also hindering the effectiveness of their communication activities up to that point. The fact that they were not available in Polish, and also that they referred almost exclusively to the situation in other countries, meant that their content was not relevant to the local market. We therefore proposed activities in three main areas: optimising SEM activities; introducing new online communication channels (including Facebook, LinkedIn and YouTube) and offline events (showroom open days); and also creating content tailored more to local recipients (such as videos, articles, analyses and reports). This enabled us to develop new contexts for the acquisition of quality leads, while our dedicated reporting system allows us to continually optimise our activities on an ongoing basis, and therefore maintain the upward trend in terms of results achieved.

  • Poly has worked with Kerris for the last few years. The team have become my right hand for campaigns in the Polish market. From video content creation through online channels management to insightful reporting and analysis, Kerris have helped drive significant positive impact to our demand generation. I recommend Kerris for their project management and digital marketing expertise. They deliver to high standards and are fun to work with.

    Selected activity channels.

    Google Ads: text ads in search engines, remarketing (RLSA – Remarketing Lists for Search Ads).
    Facebook Ads: post promotion, website promotion (page post links – images, carousels, video), remarketing.
    Display & Video 360 (programmatic): banner ads, video, audio.
    LinkedIn Ads: post promotion, website and app promotion (page post links – images, carousels, video).
    SEO (Search Engine Optimisation).

    Project in figures.

    Ad impressions14,595,021
    Intentional interactions544,122
    Image no. 1

    Similar projects.

    of the target achieved
    hours spent on the client’s website as a result of marketing activities

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      Have a look at what our clients say about us.

      • KERRIS has been providing us with a wide range of digital media services (PPC + SEO + digital training). In 2018, their actions resulted in a 120.67% increase in the number of students at the Vistula University in comparison to the previous year when we worked with another agency. Since they delivered the results they promised, we plan to continue working with KERRIS for our digital marketing needs in the future.