207.11%
increase in ad impressions
  • Client

    Romet

  • Type of activities

    Sales-advertising campaign (internet + radio)

  • Market

    Poland

  • About the client.

    Romet is a legendary Polish company and one of the largest bicycle manufacturers in Europe. It has been providing modern solutions for cycling enthusiasts for decades.

  • Marketing goals.

    • To communicate and increase awareness of the new MTB, Trekking and Cross bicycles manufactured by Romet.
    • To support dealership sales
  • Our approach.

    We started our cooperation with the client by defining the target groups for their products. Based on the market analysis we conducted, we identified two main groups: customers currently looking for a bicycle, and people interested in leisure activities and leading an active lifestyle. Next, we analysed the most frequently searched terms in Google for this type of product, which turned out to be “nowy rower” (new bicycle). This led us to devise a creative strategy for this new range of bicycles, and a media plan which would spread the word to consumers.

The client’s opinion
  • We worked together with KERRIS to create a high-reach, integrated campaign combining both digital and offline media.      Thanks to the agency’s activities, we managed to achieve online results which were more than two times higher than predicted. This success resulted in us undertaking long-term cooperation with KERRIS.

    Selected activity channels.

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    Google Ads: text ads in search engines, remarketing (RLSA – Remarketing Lists for Search Ads).
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    Facebook Ads: post promotion, website promotion (page post links – images, carousels, video), remarketing.
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    Display & Video 360 (programmatic): banner ads, video, audio.

    Project in figures.

    KPITargetResults% of target achieved
    Ad impressions37,864,98061,854,872207.11%
    Ad clicks170,791193,492113.29%
    Image no. 1

    Similar projects.

    109.56%
    of the target achieved
    430
    hours spent on the client’s website as a result of marketing activities

    Expect more
    from your agency.

    Let’s talk about your business goals.

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      Have a look at what our clients say about us.

      • KERRIS has been providing us with a wide range of digital media services (PPC + SEO + digital training). In 2018, their actions resulted in a 120.67% increase in the number of students at the Vistula University in comparison to the previous year when we worked with another agency. Since they delivered the results they promised, we plan to continue working with KERRIS for our digital marketing needs in the future.